Is this ad from Shell featuring Ferrari the most expensive television ad (in today's dollars) ever made?

Imagine pitching this ad concept to the people at Shell, looking to get the go ahead and budget allocated. Perfectly executed if a little weak in the final call to action but at the end of the day a classic branding exercise. 

Author’s details: Wayne Moran is a director of Jacem Business Development Pty Ltd. Jacem assists business’s grow by helping overcome problems or realise opportunities. Jacem applies a wide range of knowledge, skills and abilities to any problem or opportunity. Instead of promoting a single skill set, Jacem uses a combination of approaches to bring about success for the client. Jacem doesn’t get paid until the mutually agreed success is achieved.   Jacem can be contacted on 07 55 253 920. Wayne can be contacted directly on 0418 153 063 or wayne@jacem.com.au.