Marketing Segment
Demographic Categories Explained! 

By Wayne Moran.

Marketeers tend to break up segments of the population into five broad categories and most will tell you they target the affluent AB segment as they tend to be those in the community with the most disposable income to spend on their clients product or service. So here is the five categories explained:

Segment AB

• Managers, Administrators and Professionals

• Legislators and Government Appointed Officials; General Managers;

• Specialist Managers;

• Farmers and Farm Managers;

• Managing Supervisors (Sales and Service and Other Business);

• Natural Scientists;

• Building Professionals and Engineers;

• Health Diagnosis and Treatment Practitioners;

• Tertiary Teachers;

• Social Professionals;

• Business Professionals;

• Artists and Related Professionals
   

Segment C1

• Para-Professionals,

• Clerks, Teachers,

• Salespeople

• Professional Service Workers

• Medical and Science Technical Officers and Technicians;

• Engineering and Building Associates and Technicians;

• Air and Sea Transport Technical Workers;

• Registered Nurses;

• Stenographers and Typists;

• Data Processing and Business Machine Operators;

• Numerical Clerks;

• Filing, Sorting and Copying Clerks;

• Material Recording and Despatching Clerks;

• Receptionists; Telephonists and Messengers;

• School Teachers;

• Investment, Insurance and Real Estate Salespersons;

• Sales Representatives;

• Sales Assistants; Tellers;

• Cashiers and Ticket Salespersons;

• Personal Service Workers
   

Segment C2

• Tradespersons

• Metal and Machinery Tradespersons;

• Electrical and Electronics Tradespersons;

• Building Tradespersons;

• Printing Tradespersons;

• Vehicle Tradespersons;

• Food Tradespersons;

• Amenity Horticultural Tradespersons
   

Segment D

• Plant and Machine Operators,

• Drivers

• Police

• Road and Rail Transport Drivers;

• Mobile Plant Operators;

• Stationary Plant Operators;

• Machine Operators;
   

Segment E

• Labourers and Related Workers

• Trade Assistants and Factory Hands;

• Agricultural Labourers and Related Workers;

• Cleaners;

• Construction and Mining Labourers 

Till next time!

 Wayne Moran is the managing director of Jacem Business Development Pty Ltd. Jacem’s mission is to help businesses grow through a range of business services in marketing, business process re-engineering, information technology adoption, succession planning, project management training, staff performance and development as well as thinking & creativity training. Wayne can be contacted directly on 0418 153 063.